Affiliate Marketing 101

If you’re going to be successful in internet marketing, you need to build a list. It’s the one thing above all else that matters most. Once you have a list built, you can market to it again and again. Just push a button and print money – literally.

Now you now why. Here’s how:

There are 3 factors in list building you need to consider:

• The Squeeze Page
• The Bribe
• Your Confirmation Page

The Squeeze Page – The landing page is the page that has your opt-in form on it. This page is the one that asks them for their email. This page needs to look professional. And have an easy to understand opt-in form. And have a clear call to action.

If you fail to make a strong close, you’re wasting your efforts. This is a definitive message that tells your visitor what to do. You opt-in rates will take a dramatic nose dive without it. Oddly, if you don’t make it clear, people will be confused and end up doing nothing.

If you want to add some extra juice to your opt-in page make it a video squeeze page. Adding video will help keep your visitors attention. And you can repeat the call to action several times int he video. And after the video, you can make it just say “fill in the form now”.

Now, don’t worry if you have no idea how to make videos. You can hire freelancers to do this for you for a few hundred dollars. Or you can get email list tools that include video squeeze pages.

The Bribe – The second component is the reason they are opting into your list. People need a good reason to part with their email address. Most people are very protective of their email address. This means your bribe needs to be very attractive.

You have to provide value in your bribe for it to be good. Then it becomes something people want to get from you. And can benefit from. This can be:

• A PDF report
• A piece of software
• Videos
• A multi-part email series

It all boils down to content. And make it both helpful and informative. And nothing sells like “free”. Bottom line is it’s got to be worth more to them than their email address.

Now, if you don’t know how to create the bribe don’t worry. You can just pay someone else to make it for you. Just give them a topic and they will write the content. A 5-part email series is a good freebie. Each email will cost between $20 and $25. So, a great premium will cost you around $100 – $150.

Or again, you can find complete list building packages for sale online that include an email series. Two things to keep in mind when writing (or buying) and email training series. The first thing is that it delivers value to your subscribers. And it’s nice if it earns you some money, too. One very easy way to make some money from your list is with affiliate marketing. This is such a simple solution because you don’t have to create the product. And make money right away from your list.

The Opt-in Success Page – The last bit is the thank you page. After subscribing to your list, your visitor is redirected to this page. A great thing to do here is provide some immediate value. That way, they feel glad that they gave you their email address. It also sets the foundation for your relationship with them. Then they’re more receptive when you email them.

You can use a “done for you” email marketing system. Or you can go the DIY route. And write it all yourself. Or pay a freelancer to write the content for you.

In closing

Whether you decide to build your email funnel yourself. Or if you hire people to do this for you. Or go with a complete package. The important thing is that you build your own list starting now. Once you’ve got it built. You’ve got a license to print money!